In this talk, Bruce Abbott, President of Liquor Stores USA North Inc., dives into five key models for producers to collaborate with national and regional chains. He explores the:

1. Traditional model

2. Clearance model

3. Private Label

4. Control Label

5. Exclusive Label

providing detailed examples and explanations of each.

With his extensive experience, including managing over 7,000 wines and spirits at Brown Jug in Alaska, Bruce offers invaluable insights on how producers can successfully navigate the retail landscape. The talk is followed by a Q&A session, making this a must-watch for anyone looking to expand their products into larger retail chains.